Conclusion

After carefully completing the survey with as few human errors as possible, we have subsequently gathered and analyzed our data. 

Our survey has yielded the following conclusions according to our results:

i. 60% of all subscribers will continue to stick with their mobile network subscribers irrespective of an increase in price. 

ii. 67% of all subscribers will not have a change in the amount of mobile services they consume, even if their respective income increases. 

iii. If other brands reduce price or even conduct promotions, 60% of all consumers will still not change their mobile service providers. 

iv. The four main factors that are considered when purchasing a mobile network are promotion, coverage, internet speed and call/text messaging rates. 

v. We also determined that Maxis is the most popular mobile services provider. 

Most of these results were completely unexpected, for example, before we went into this survey, we believed that the demand for service providers would be more elastic since consumers had a few different options and oligopolies were price takers. Even though we were surprised when we understood that this was wrong, we realized that this could be most likely be due to contracts and the financial/social hassle that consumers must go through to change their mobile connections. 

Mobile services do not usually consume a large proportion of a individuals income and since most people tend to find it a necessity, they will continue to make the necessary phone calls and text messages whenever it is required. 

After critical analysis of the four main demand factors we also understood that, promotions are still certainly an important factor in switching customers to different mobile networks because consumers still respond to it and in a highly saturated market like this, any type of advantage would help. Coverage is also a very significant factor because consumers who are not in covered areas or consumers that visit areas outside covered areas often will not be able to fully utilize the service and will be easily tempted to go with a different provider that covers those areas. Coverage also affects the quality of communication and the speed of mobile internet. Internet speed is crucial because of the technological world we live in nowadays and the growing demand for faster internet. The price of calls and text messages is the most vital factor by a very narrow margin, this is because it's still a cost people could save on. Even though mobile bills aren't usually a large proportion of an individuals income, it can be significantly reduced by using off-peak times and carefully deciding on packages. 

This survey could have been far more accurate if we could have increased the amount of participants in our survey. We could have also increased the diversity of our respondents to acquire more varied answers. More questions would have also been able to give us more in-depth responses, however this is under the assumption that the respondents still maintain a positive interest in filling out the survey.

We believe that this survey has given us a wonderful insight into exactly what affects the demand for mobile subscribers. It has allowed us to find out exactly what we should look for when we wish to subscribe to a provider and in return mobile network providers should also be able to figure out what most of their customers ideally expect from them.