Methodology

Through rigorous research on the internet and academic references in the library, we managed to identify the factors that affect the Demand of mobile network providers.

 Factors of demand :

·         Income

·         Price of substitute telecommunication services.

·         Expectation of future prices.

·         Promotions

We created a close ended survey form using the factors above and we used the random distribution method to effectively distribute the survey to a wide responder base.

Examples of survey questions we used :

• ·         What factors do you consider when purchasing a mobile network ?

• ·         How much time do you spend on mobile phone on average in a day (calls only) ?

• ·         Which mobile network do you prefer ?

We distributed the survey forms to students in Taylor’s Lakeside Campus and other known and unknown individuals. After we achieved our targeted amount of respondents  we evaluated the data and identified the relationship between the factors that influence the demand for Mobile Service Providers.